2015, issue 2

Masterclass - marketing your practice

ByJohn Makin

Published07 September 2015

Dental practices are increasingly reliant upon a wide range of media and marketing techniques to promote themselves and the services they offer. John Makin offers tips and guidance on some of the issues to bear in mind when balancing commercial with ethical and regulatory considerations.

Patients need to understand precisely what information will be retained, displayed or published, where and when.

Photo credit: Alamy

John Makin

Head of the DDU

John Makin BDS PgDL PgCDE FHEA is head of the DDU. He qualified in Manchester in 1983 and has worked as a general dental practitioner in Lancashire and Devon before joining the DDU as a dento-legal adviser. He was involved with foundation training for many years as both a trainer and VT adviser/training programme director with the Manchester and Exeter DFT schemes.