2019, issue 13

Appropriate advertising: advice on selling yourself

Eric Easson
ByEric Easson
Published26 March 2019
Although the principles of advertising seem fairly straightforward, it's important not to misrepresent yourself, your skills or your services - accidentally or otherwise.

There is also the potential for what appear to be completely benign adverts or statements to be misinterpreted by patients or regulatory bodies.

This page was correct at publication on 26/03/2019. Any guidance is intended as general guidance for members only. If you are a member and need specific advice relating to your own circumstances, please contact one of our advisers.

Eric Easson

Eric qualified in 2001 at Manchester University, gained the dip.MFGDP in 2006 and a Masters in Medical Law (LLM) with merit in 2015. He worked as a clinical teaching fellow at Manchester University from 2004-2020, and has worked in general practice since qualification. He started to work for the DDU as a part-time dento-legal adviser in 2014, and is a current member of the Faculty of Forensic and Legal medicine [MFFLM], Faculty of Dental Surgery [MFDS] and College of General Dentistry [MCGDent].

Appropriate advertising: advice on selling yourself