2024, issue 29

Communicating change effectively

BySimon Kidd

Published10 December 2024

Simon Kidd highlights the importance of clear communication, particularly when breaking potentially unwelcome news.

No matter what the changes are, it's always a good idea to have a plan in place to let patients know about them in advance.

As required by the GDC, you must provide "full information on the treatment you propose and the possible costs"

Simon Kidd

Head of the DDU BDS Dip.MJDF MFDS MCGDent LLM DLM

Simon gained his BDS in 2007 at the University of Glasgow and worked as a general dental practitioner in Scotland for 17 years. He attained the MJDF in 2010 and went on to gain a Master's Degree (LLM) in Healthcare Law and Ethics in 2020. Simon was a vocational trainer for many years and represented dentists on advisory groups and committees including the LDC. In 2026, Simon was appointed Head of the DDU.