2017, issue 9

Promoting your practice: ethical issues and responsibilities

Sarah Ide smilling
ByDr Sarah Ide
Published19 December 2017
There are a good few factors to consider when thinking about how to ethically market your practice.

Patients also need to understand precisely how their information will be used, and that they can withdraw their consent at any time.

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This page was correct at publication on 19/12/2017. Any guidance is intended as general guidance for members only. If you are a member and need specific advice relating to your own circumstances, please contact one of our advisers.

Dr Sarah Ide

Sarah Ide is one of the dento-legal advisers at the DDU. She qualified in 1992 from Guys and worked there as a house officer before entering general practice as a VT. Sarah worked in independent and private general practice for 25 years and completed an MSc in Aesthetic dentistry at King's. She's been working at the DDU for nine years, initially combining this work with general practice, and now working here full time.

Eric Easson

Eric qualified in 2001 at Manchester University, gained the dip.MFGDP in 2006 and a Masters in Medical Law (LLM) with merit in 2015. He worked as a clinical teaching fellow at Manchester University from 2004-2020, and has worked in general practice since qualification. He started to work for the DDU as a part-time dento-legal adviser in 2014, and is a current member of the Faculty of Forensic and Legal medicine [MFFLM], Faculty of Dental Surgery [MFDS] and College of General Dentistry [MCGDent].

Promoting your practice: ethical issues and responsibilities