DDU appoints new commercial director as digital services grow

The Medical Defence Union (MDU), the parent company of the Dental Defence Union (DDU), has appointed Andrew Archibald to the role of commercial director.

Andrew and team are responsible for leading the development and growth of the DDU's products and services to 200,000 dental and medical members. Having worked in a range of industries including insurance, healthcare and hospitality, Andrew has extensive experience of helping organisations develop and improve their digital services and customer experience.

The DDU has seen increasing demand for its online educational and dento-legal content, which has been freely available to healthcare professionals during the pandemic. Over 48,000 healthcare professionals have attended virtual webinars and educational seminars on topics such as dento-legal challenges of working in the pandemic and remote consultations and website visitors have increased by 28% over the past year.

Andrew commented:

"I am proud to join a company with such strong values as a not-for-profit mutual organisation focused on members. I was attracted here by the DDU's commitment to providing high quality dento-legal services. In this challenging period it's a privilege to be in a position to serve and support our members and help them navigate unchartered waters.

"I am pleased to work with such an experienced team and look forward to continuing the successful development of our digital services for members."

John Makin, head of the DDU, said:

"Andrew joins us at a time when member satisfaction is at a record high and membership numbers are growing.

"We know dentistry is under extreme pressure and understand how vital it is that we support members with the challenges that lie ahead, such as increased complaints and claims. I warmly welcome Andrew to the team and am confident his experience of working for customer-focused organisations will benefit our members."

Andrew Archibald

Before joining the MDU Andrew worked in senior commercial, marketing and operational roles across a diverse range of industries, including insurance, healthcare and hospitality. Andrew began his career in the NHS as a management trainee and is a non-executive Director for Ashgate Hospice, in Derbyshire. Andrew succeeds Nick Dungay, who led the department for 21 years and recently retired.

This page was correct at publication on 25/05/2021. Any guidance is intended as general guidance for members only. If you are a member and need specific advice relating to your own circumstances, please contact one of our advisers.