Scroll through a dental social media group or search a dental hashtag and you'll no doubt be presented with clinical images accompanied by the phrase 'permission to post'.
But does the clinician really have adequate consent from the patient? Do they have the permission of the practice to use patient information in this way? Are their marketing posts appropriate and mindful of the advertising standards?
In this issue of the DDU journal, we take an in-depth look at the concerns and considerations of marketing your dental services online. And after you've read the article, you can take a short quiz and earn an hour's verifiable CPD.
Also in this issue:
- Giving evidence in court: a member's testimony
- Standing down from practice ownership
- Dento-legal considerations for endodontic treatment complications (CPD)
Read the issue in full here.
This page was correct at publication on 26/10/2021. Any guidance is intended as general guidance for members only. If you are a member and need specific advice relating to your own circumstances, please contact one of our advisers.